Having millions of users across Southeast Asia on its platform, Grab wanted to leverage on its big data analytics capacity to look back at 2018 and what made the year special.

Moving away from flat 2D design, we set out to create a visual-rich, animated 3D spectacle that celebrates notable design elements from each of the 8 markets. We reimagined our approach in presenting the infographics – ensuring that they are not only informative, but also remain visually entertaining.

Client                                                                GRAB

Briefing                                                             Auston Low, Melinda Foo

Art Director                                                       Auston Low

Copywriter                                                        Melinda Foo

Producer                                                           Edison Tan