AKQA SH – Nike NSW : Sneaker Slam | Nike Hyperfuse
From the lab to the streets, to the courts, to the clubs, to the people who made it their own. Nike made sneaker history. But in China, kids rocked the shoe, but didn’t know the history behind them. Nike dropped knowledge with Sneaker Slam, a festival that defined Nike’s legacy.
CREDIT
Client Nike Shanghai
Agency AKQA Shanghai
Executive Creative Director Eric Cruz
Animation Studio FNLPRJCT
Producer Jim Chuah
Key Visual Artist / Illustrator Sim Wu Zheng
Motion Grapher Tan Shi Bin
Technical Artist Kenix Ho
DESIGN
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