GRAB REVIEW 2018 | GRAB | FNLPRJCT

REVIEW IN YEAR 2018 – GRAB

Having millions of users across Southeast Asia on its platform, Grab wanted to leverage on its big data analytics capacity to look back at 2018 and what made the year special.

Moving away from flat 2D design, we set out to create a visual-rich, animated 3D spectacle that celebrates notable design elements from each of the 8 markets. We reimagined our approach in presenting the infographics – ensuring that they are not only informative, but also remain visually entertaining.

Production House : FNLPRJCT
Art Director : Sim Wu Zheng
Animation Director : Tan Shi Bin

Executive Producer : Kenix Ho, Jim Chuah
Senior Designer : Liew Choon Siang
3D Assets Modelling : Kong Chun Yang
3D Character Modelling : William Chai

3D Rigging : Ng Boon Wei
3D Character Animation : Esther Goh Xin Yie
Motion Graphic Artist : Kong Chun Yang

Client : GRAB
Brief : Auston Low , Melinda Foo
Art Director : Auston Low
Copywriter : Melinda Foo
Creative Producer : Edison Tan

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