Instead of just a straightforward interview, we decided to blend the real-world with an animated one, to pay homage to what made the Type R brand famous – anime and manga culture. We used this style illustrate what goes on inside the mind of a true blue Type R expert.

Client : Honda
Agency: ISOBAR
Executive Creative Director: Sanyen
Senior Copywriter: David Lim
Senior Designer: Leong Chee Kai
Senior Account Director: Foo Keat Wei
Associate Account Director: Terence Leong
Senior Account Executive: Toh Joe Yee
Account Executive: Clarissa Wong
AV Producer: Chey Feng May

Animation Studio: FNLPRJCT 極作映畫室
Executive Producer: Kenix Ho
Creative Director: Wu Zheng
Senior Designer: Liew Choon Siang
Animation Director: Shi Bin
Technical Director: Kenix Ho