AKQA SH – JORDAN : KITE BOY
A modern folktale about a boy and his journey to gain respect on the street ball courts of Beijing.
Long recognized as a Chinese invention, the kite has deep cultural meaning representing promises of good luck and the dream to fly, making it the perfect inspiration for the Air Jordan V Retro Low CNY and the Jordan Super.Fly 4 PO CNY, as well as the theme of the film.
Released with the Jordan CNY Collection and inspired by Chinese folklore, the film empowers kids to pursue their dreams this upcoming year.
The animation was designed and co-directed by AKQA SHANGHAI and animation studio FNLPRJCT (Malaysia), with musical score by THE REC ROOM (Malaysia).
Client : NIKE JORDAN
Agency : AKQA
Executive Creative Director : Eric Cruz
Art Director : Joshua Lim
Animator: Buboy Paguio
Copywriter: Derek Lui, Peepo David
Music Production: The Rec Room
Animation Studio: FNLPRJCT 極作映畫室
Executive Producer: Jim Chuah
Art Director: Wu Zheng
Concept Art & Storyboard Artist : Zyrex Lim
Animation Director: Shi Bin
Technical Director: Kenix Ho
3D Modeller : Zhong Yi, William Chai, Xiao Keong, Sharon Ding
3D Character Rigger: Mihu Ng, Chole
3D Animator: Myles Yeo, Gavin, Wee Lim, Seah , Valna Goh
NIKE WOMEN RUN CLUB
NIKE HYPEFUSE 2016