AKQA SH – NIKE SHM16 : MY SOLE STORY
Through the uphills, the downhills, the pain, the rain, and finally, your hard-earned victory, your shoes were always there. For the 2016 Shanghai Marathon, AKQA and FNLPRJCT launched My Sole Story, a personalized run-down of your marathon journey, told from the perspective of your shoes.
CREDIT
Client Nike Shanghai
Agency AKQA Shanghai
Executive Creative Director Eric Cruz
Associate Creative Director Derek Lui
Senior Art Director Joshua Lui, Dominic Tang
Copywriter Nana Shao
Designer Edward Yap, Chen Chen
Project Manager Pete Gibson
Technology Director Neil Nand
Senior Creative Developer Ethan Chiu
Client Partner Stefan Hawes
Senior Account Director Xu Zi
Account Manager Charlene Zhou
Key Visual Artist / Illustrator Driv Loo, Teh Lian Siah, Stephan Lau, FNLPRJCT
Animation Studio FNLPRJCT
Producer Jim Chuah
Art Director Sim Wu Zheng
Animation Director Tan Shi Bin
Technical Director Kenix Ho
Senior Designer Liew Choon Siang
Motion Designer FNLPRJCT, Gene Yong, Nick Chen, Jin Xian
Music Production The Rec Room
DESIGN
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