Through the uphills, the downhills, the pain, the rain, and finally, your hard-earned victory, your shoes were always there. For the 2016 Shanghai Marathon, AKQA and FNLPRJCT launched My Sole Story, a personalized run-down of your marathon journey, told from the perspective of your shoes.

Client : NIKE
Agency: AKQA
Executive Creative Director: Eric Cruz
Associate Creative Director: Derek Lui
Senior Art Director: Joshua Lui, Dominic Tang
Copywriter: Nana Shao
Designer: Edward Yap, Chen Chen
Project Manager: Pete Gibson
Technology Director: Neil Nand
Senior Creative Developer: Ethan Chiu
Client Partner: Stefan Hawes
Senior Account Director: Xu Zi
Account Manager: Charlene Zhou
Key Visual Artist/ Illustrator: Driv Loo, Teh Lian Siah, Stephan Lau, FNLPRJCT

Animation Studio: FNLPRJCT 極作映畫室
Executive Producer: Jim Chuah
Creative Director: Wu Zheng
Senior Designer: Liew Choon Siang
Animation Director: Shi Bin
Technical Director: Kenix Ho
Motion Artist: Gene Yong, Nick Chen, Jin Xian

Music Production: The Rec Room